Price guide · Oct 2026

What a website costs for therapists and counselors

Clients decide in minutes: a calm design, clear fees, and online booking matter more than anything else. Add a HIPAA-aware intake form if you take new clients online.

DIY

$0–$390

platform fees + your time

Freelancer

$2,190–$5,500

one person, 3–6 weeks

Agency

$5,800–$17,300

team, 6–12 weeks

What's in a typical therapists and counselors site

5 pages: home, about, contact, plus a page per main service.
Online booking or appointments: Calendar, reminders, deposits.
Quote or intake forms: Multi-step forms, file uploads, routing to email.
Basics every site needs: mobile layout, tap-to-call, Google Business Profile link, reviews, fast loading.

Running costs

Plan on $200–500 a year for hosting and the domain, plus any booking or store plan. Maintenance (updates, small changes) is $0 if you do it, or typically $600–2,400 a year with a freelancer.

Get an itemized estimate for your therapists and counselor site

Ranges are US market estimates, Oct 2026, from published platform pricing and typical quotes. Not a quote.